The Sox are lacking outfield power and players with Duende, Swag, or whatever other word you want to use. The answer to both of those problems is Cuban defector Cespedes. The dude obviously has a high opinion of himself and wants to be a star as evident by this ridiculously awesome promo video he and his team created:   http://www.youtube.com/watch?v=kREZHmOR1bg&feature=player_embedded By all accounts, the dude is a legit hitter and most likely can be signed for under 5 years 40 million which is not that bad.