Lana Del Rey will be this year version of Adele or Florence and The Machine. Lasy yeas she had blogger buzz both positive (regarding her voice and track "video games") and negative (because of backlash of being rich and a failed more mainstream pop star) but now her label is going full court press with big budget videos and SNL appearances. It is all going to come together and she will be this year's break out star, sell a couple million albums, and get a Best New Artist Grammy next year.